Business & Events
Opening a sim racing centre: the numbers before the dream
Opening a sim racing centre: the throughput arithmetic, the electrical and space requirements and the costs that only appear after the first month.
Business & Sponsorship
Business & Sponsorship
Sim racing as a business: sponsorship, brand activation, marketing with simulators, running a sim racing centre and the economics behind it.
Guides
Guides on this topic
Business & Events
Sponsoring a sim team: what a brand really buys
Sponsoring a sim racing team: the audience numbers a flagship series actually delivers, what a logo is worth and the deliverables to write into the contract.
Business & Events
What sim racing costs at four budget levels
What sim racing costs at four budget levels, including the recurring costs that hardware reviews never mention and the machine underneath it all.
Business & Events
Resale value: which hardware keeps its price
Which sim racing hardware keeps its price and which collapses: the rule that separates them, with the specifications and prices that prove it.
Business & Events
Simulators in real driver training: what transfers
Simulators in professional driver training: what the regulation already allows, which exercises transfer and where a simulator teaches the wrong lesson.
Business & Events
Insurance and liability for a public simulator
Insurance and liability for a commercial simulator: where the duty of care comes from, which cover belongs on the list and how long a claim can arrive.
Business & Events
Brand activation with a simulator: measuring the effect
Brand activation with a simulator: the four things that can actually be measured, the cost per interaction and the comparison that decides whether it was worth it.
Business & Events
Choosing a location: footfall, ceiling height, power
Choosing a location for simulators: the ceiling height and power that rule places out, the footfall that matters and the checks to make before signing.